The platform is rolling out a updated setting that allows them to lessen the amount of AI-made content appearing in their timelines. This step comes as the service disclosed that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a global launch. This development aligns with a increase in AI-generated material, driven by recent content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the most rapidly expanding channels on another major platform primarily display AI-generated videos. A significant portion of this material is classified as low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or surreal.
Our research shows that a lot of users like content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the ability to increase or decrease of that, depending on their own preferences,” said a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service labeled as artificially created. In total, more than 100 million pieces of content are uploaded to the platform daily, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Users will be capable of decrease or raise the level of AI content they view by using the content preference option in the app and selecting AI-made media. Other topics that currently be modified under the setting encompass politics, fashion, beauty, and dance.
Platform Guidelines
TikTok’s guidelines require content makers to tag “realistic” AI-made content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the platform will now attach an artificially created tag to content created with its own AI tools, or flagged by an cross-platform project for spotting artificial media. This step is designed to stop users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is also launching a two million dollar educational fund for specialists and groups to create educational content about responsible artificial intelligence. This program will support charitable organizations specializing in teaching coding and technology.
Platform Protection
TikTok has justified its content review process, amid discussion over plans to cut jobs for a large number of content moderators in Britain. TikTok is set to reduce 439 jobs in its trust and safety division in its British office, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but AI can safeguard staff by eliminating the most harmful content before it gets reviewed by humans. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
